Effect of Word-of-Mouth Communication and Consumers’ Purchase Decisions for Remanufactured Products: An Exploratory Study

نویسندگان

چکیده

In this study, we explored the interactive relationship between social media online word-of-mouth and offline its impact on consumers’ decision process for purchasing remanufactured products in China. This study adopted an exploratory approach, conducted semi-structured in-depth interviews with 30 Chinese consumers Guangdong, As per our findings, it was determined that word-of-mouth, information source credibility are main factors affect products. addition, noted to play a moderating role influence of terms purchase decisions. Information influences decisions also plays mediating decision. The result provides managerial insights product enterprises improve consumer awareness, decisions, cultivate habits toward

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ژورنال

عنوان ژورنال: Sustainability

سال: 2022

ISSN: ['2071-1050']

DOI: https://doi.org/10.3390/su14105963