Effect of Word-of-Mouth Communication and Consumers’ Purchase Decisions for Remanufactured Products: An Exploratory Study
نویسندگان
چکیده
In this study, we explored the interactive relationship between social media online word-of-mouth and offline its impact on consumers’ decision process for purchasing remanufactured products in China. This study adopted an exploratory approach, conducted semi-structured in-depth interviews with 30 Chinese consumers Guangdong, As per our findings, it was determined that word-of-mouth, information source credibility are main factors affect products. addition, noted to play a moderating role influence of terms purchase decisions. Information influences decisions also plays mediating decision. The result provides managerial insights product enterprises improve consumer awareness, decisions, cultivate habits toward
منابع مشابه
an exploratory study of differential item functioning (dif) in efl reading comprehension
بررسی دلایل عملکرد متفاوت سوالات آزمون درک مطلب به زبان خارجی تاریخچه ی تحقیق درباره ی منابع عملکرد مختلف سوالات (دیف) در آزمون درک مطلب پر است از مجموعه ای از متغیرهای فرضیه ای که چند مورد از مهمترین آنها عبارتند از: جنسیت، آشنایی با موضوع متن، علاقه به موضوع یا محتوای متن، حدس زدن، و عوامل بافت اجتماعی (پی 2004؛ زومبو و گلین 2005). مطالعه حاضر با استناد به فلسفه ی انکارپذیری پوپر عوامل ذکر...
15 صفحه اولdevelopment and implementation of an optimized control strategy for induction machine in an electric vehicle
in the area of automotive engineering there is a tendency to more electrification of power train. in this work control of an induction machine for the application of electric vehicle is investigated. through the changing operating point of the machine, adapting the rotor magnetization current seems to be useful to increase the machines efficiency. in the literature there are many approaches wh...
15 صفحه اولnano-rods zno as an efficient catalyst for the synthesis of chromene phosphonates, direct amidation and formylation of amines
چکیده ندارد.
Globalization Issues and Consumers’ Purchase Decisions for Food Products: Evidence from a Lab Experiment
متن کامل
The Impacts of Electronic Word of Mouth in Social Media on Consumers` Purchase Intentions
The influence of Electronic Word of Mouth (eWOM) on consumers` purchase intentions has been known for a long time. However, eWOM has gained a new dimension with the advent of social media. Before this new phenomenon, people were able to talk with anonymous people on the Internet. Social media enable people to talk with friends and acquaintances, on the Internet. This new way of eWOM might be mo...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Sustainability
سال: 2022
ISSN: ['2071-1050']
DOI: https://doi.org/10.3390/su14105963